CREATIVE DESIGNWe understand the world has changed, brands are no longer in control... Consumers are! They are well read, well traveled, well informed, i.e. to say they identify their want versus desire versus need. Hence, at Rapidex Advertising our focus is on finding new ways of strategic thinking to win their hearts, minds and endevour to challenge, inspire and connect with the consumers in order to get results.
Our process of studying strategic thinking is simple yet in-depth. We dig into brand information to its absolute depth and zero in on insights. Then engage in brainstorming sessions, think aloud, pen down thoughts and mark out ideas. We even whiteboard, discuss, debate, snack and erase. Sometimes we even sleep on it a little. Whiteboard some more, talk more, discuss all the ‘what if(s)’. In the end, we determine the best possible creative communication, the underlying Unique Selling Proposition that best defines or differentiates our clients.
Its this fruitful collaborated process that leads us to conceptualize a creative approach that opens door to integrated brand communication through a strategic mix of communication channels. This communication is engaging, life altering and sometimes even leads to evolution of behavioral patterns. Above all, this interesting even mind-blowing communication is, a joy to watch, read, hear and participate in.
What we do
- CREATIVE DIRECTION
- ART DIRECTION & VISUALIZATION
(Logo Designing, Corporate Branding, Brochures, Catalogues, Leaflets /Handouts... much more)
- COPY WRITING
- CAMPAIGN DEVELOPMENT
(Newspaper Ads, Magazine Ads, TV / Radio Commercials, Outdoor-Hoardings, Posters, Kiosks)
- SOCIAL MEDIA CONTENT
- RESEARCH & DEVELOPMENT
BRAND DEVELOPMENTWe believe in fostering relationships with our clients. For us advertising does not end with release of a campaign. We go an extra mile to weave a story around the brand by offering complete Brand Management. A story that engages consumers, becomes a part of their lives and eventually a habit that they want to live with.
We create blueprints for delivering powerful brand experiences. Every move is planned, the brand image is carefully architectured, every communication is aligned towards a common goal in order to create a brand with a persona. It is both an art and a science, its a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered creativity. The result is a brand strategy, story, an experience that’s elegantly simple, unexpectedly fresh and an asset that drives your business ahead.
What we do
- Brand Research & Development
- Competition Analysis - S.W.O.T
- Developing Insights
- Creating Unique Brand Experiences
- Studying Consumer Touch-Points
- Developing Brand Positioning
- Exploring New Sales Opportunity
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